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MASS MEDIA
We live in the world of information. It is everywhere and
sometimes it is even more valuable than money. Mass media, that
is the press, radio, television and the Internet, play an
important role in our society. They inform, educate, entertain
and give us any kinds of information. The press is one of the
most powerful kinds of mass media. Nowadays there are daily,
weekly and monthly newspapers and magazines. My family is
subscribed to Komsomolskaya Pravda which is one of the most
famous Russian daily newspapers. I read it every day to know
what is happening in the world. My mother buys women's magazines
and my father reads sports magazines. There are also a lot of
children's magazines. They are colourful and full of pictures.
Television plays a big role in our society, too. Most people
have several TV-sets at home. Television gives a great
opportunity for people to learn latest news. There are also a
lot of educational programmes, children's programmes, films and
soap operas on TV. Talk shows are also very popular with people
nowadays. I usually watch news and films on television. My
mother likes soap operas, my father prefers sports programmes
and political talk shows. My brother watches cartoons and
educational programmes. I think that it is impossible to live
without television now.
Radio is less popular than newspapers and television. People
listen to the radio in cars and at work. I usually listen to the
radio when I do my homework because it helps me think. There is
a lot of music on modern radio and very few conversations. Every
hour radio stations tell us news in brief. There are different
types of radio stations. They are divided according to the style
of music they play. There are radio stations where you can hear
only classical music, rock or pop music. There are radio
stations only with Russian music, for example, Russian Radio.
Some of the stations only have news and talk shows. Older people
like listening to them.
The Internet is the newest kind of mass media. More and more
people use it in Russia regularly, but it is very expensive and
not every place has the Internet connection. The Internet is the
greatest source of information. Almost everything can be found
there. If you have the Internet, you may not read newspapers or
listen to the radio. You may not watch television either. All
main newspapers and television companies have web¬sites, so you
can read news and watch television without turning on a TV-set.
I use the Internet very often. I chat with people all over the
world online and read news. I use the Internet to find important
information for my studies, too. E-mail has become a good way of
communication. You can send a letter to your friends from other
countries without buying an envelope and it will be delivered
within a few seconds.
There are advantages and disadvantages of mass media. The
advantages are the following: mass media educate and entertain
people. But you need to have a TV-set to watch television, a
radio set to listen to the radio. To look for information in the
Internet you will need a computer and the Internet connection
and they both cost a lot. Another disadvantage is that sometimes
this or that information is not reliable. The Internet is full
of sites with wrong information.
But in spite of all disadvantages, people still watch TV, listen
to the radio and browse the Internet.
Vocabulary:
browse the Internet ['brauzSa'intanat] «сидеть» в интернете
cartoon [ka:'tu:n] мультфильм
chat [tfaet] болтать
connection [кэ'пек[(э)п] связь
daily newspaper ['derii'njusperpa] ежедневная газета
e-mail ['i:meil] электронная почта
envelope ['envabup] конверт
in brief [bri:f] кратко
in spite of [m'spaitav] несмотря на
mass media [maes'media] СМИ (средства массовой информации)
opportunity [.upa'tjuiniti] возможность
powerful ['раиэгЫ] влиятельный
regularly ['reqjubh] регулярно
reliable [n'laiabl] надежный
soap opera ['saup'ttpra] мыльная опера
society [sa'saiati] общество
source of ['soisav^nfs- информационный
information 'meif(3)n] ресурс
style of music ['staibv'mjuzik] стиль музыки
subscribe [sab'skraib] подписываться, выписывать
valuable ['vaeljuabl] ценный
Questions:
1. What are mass media?
2. What is one of the most popular kinds of mass media?
3. Why is radio less popular than TV?
4. What TV programmes do you and your family watch?
5. What can you say about the Internet? Do you use it often? Why
(not)?
6. What are the advantages and disadvantages of mass media?
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